Hasbro to buy Peppa Pig owner Entertainment One for $4bn

Hasbro to purchase Peppa Pig proprietor Leisure One for $4bn

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Media captionMeet the voice of Peppa Pig

US toy maker Hasbro will purchase Peppa Pig proprietor Leisure One for round £3.3bn ($4bn), the corporations stated in a press release.

Hasbro stated the deal would broaden its leisure and “family-oriented storytelling” portfolio.

UK-listed Leisure One owns different preschool titles together with PJ Masks.

The deal is the most recent in a string of international acquisitions of UK-listed corporations together with the £4.6bn buyout of pub chain Greene King.

Underneath the all-cash transaction, Leisure One shareholders will obtain £5.60 for every frequent share.

“Hasbro will leverage Leisure One immersive leisure capabilities to convey our portfolio of manufacturers which have attraction to players, followers and households to all screens globally,” the firms said in a statement.

The American toy large is behind a various vary of titles together with the My Little Pony and Transformers franchises, in addition to the Monopoly board sport and Play-Doh.

Leisure One makes a sequence of movie and tv titles together with the Peppa Pig cartoon.

The agency stated the highest performing preschool programme has been translated into greater than 40 languages and broadcast in over 180 territories.

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It’s notably fashionable in China, the place it was first exported within the early 2000s. The cartoon has attracted some 34 billion views on home on-line video platforms.

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