Ranked: The Most Popular Smartphone Brands in the U.S.
Chances are you’re reading this article on a smartphone. But which one?
While mobile devices look increasingly similar now, their specs and the associated quality with certain companies impacts consumer preferences in significant ways.
We visualize the most popular smartphone brands in the U.S., from a Statista survey which ran from January to December, 2023, asking 9,500+ respondents, aged 18–64:
“What brand is your primarily used smartphone?”
Brands are ranked by the percentage of respondents who answered with their name.
Apple is America’s Favorite Smartphone Brand
The iPhone reigns supreme in America (50% market share) , with Samsung a distant second in terms of popularity. The iPhone’s success is so central to the company now, that Apple earns more than half of its revenue from its sales.
But the iPhone has also had an impact far beyond that: industry commenters have been using it as a benchmark for other watershed technological developments since.
For example, the common saying “the iPhone moment of AI” has recently made the rounds, alluding to how artificial intelligence will similarly transform the way we live, work, and entertain ourselves.
| Rank | Brand | % of Respondents |
|---|---|---|
| 1 |  Apple | 50% |
| 2 |  Samsung | 27% |
| 3 | Motorola | 6% |
| 4 | Google | 5% |
| 5 |  HTC | 1% |
| 6 |  Huawei | 1% |
| 7 |  Nokia | 1% |
| 8 | OnePlus | 1% |
| 9 | ZTE | 1% |
| N/A | 🌍 Other | 4% |
| N/A | 🤷 Don’t know / didn’t answer | 2% |
Note: In our graphic, HTC, Huawei, Nokia, OnePlus, and ZTE were rolled into the “Other” category.
Motorola and Google have been making inroads in the U.S. market with the former resurrecting the fan-favorite RAZR as a budget flip smartphone. The latter, meanwhile, has revolutionized post-processing mobile photography in their Pixel lineup.
Also interesting is that Huawei has held onto a 1% market share. The company was banned from selling its products in the U.S. in 2022. However, Americans can still get a hold of their handsets, either abroad or through third-party sellers.
ZTE (1%) also faced similar restrictions in 2022. Both companies are seen as national security threats because of their larger roles in providing critical communications infrastructure.
