This Social Community Desires to Pay You (in Crypto) to Do Good


Final June, at a swanky, strobe-lit occasion in Washington, DC, Brendan Blumer, the 33-year-old CEO of a blockchain firm known as, unveiled a brand new product with Steve Jobs-like theatrics: a social community known as Voice. A yr earlier, Blumer’s firm had raised $four billion promoting a crypto token known as EOS. It was, by far, the largest-ever preliminary coin providing—more cash than simply about any US preliminary public providing that yr. However in contrast to an IPO, it wasn’t clear what precisely individuals had purchased, other than rights to a token that didn’t but exist, based mostly on a expertise that didn’t exist both.

That was the story of most ICOs. However even in that high-flying, speculative world,’s strategy was distinctive. Many teams doing ICOs funneled their funds into foundations in locations like Switzerland, ruled by bylaws that required the cash be used to construct related expertise. However was a for-profit, Cayman Islands-based entity that, after it delivered the platform and tokens, might spend the cash because it happy. “That raised many questions in my thoughts,” says Jill Carlson, an investor and adviser to early ICOs. Plus, the cash had been raised over the course of a yr, longer than most ICOs, with no cap on how a lot might accumulate.

In that point, there had been loads of globe-trotting hype by, based mostly on guarantees of EOS’s world-changing potential. John Oliver roasted the corporate as emblematic of the irresponsible crypto frenzy. “You’re not investing, you’re playing,” he stated.

Shortly after the 2018 ICO, delivered what it had promised token consumers: an open-source expertise platform that others might use to launch a community. EOS is now run in a “decentralized” style, with developer teams around the globe voting on modifications and holding the community safe. EOS tokens collectively at the moment are value about $5 billion. However the community hasn’t spawned many attention-grabbing functions. As an alternative, it’s stuffed with spam, video games, and playing apps.

Voice was an try to quell the haters. The imaginative and prescient, Blumer tells me, is to make use of blockchain to sort out the well-trodden issues of social media, avoiding each the management of huge tech corporations and likewise the misinformation and trolling {that a} lack of management begets. It might additionally present how EOS might ship on its promise to offer “essentially the most highly effective infrastructure for decentralized functions,” which depend on a community of computer systems owned by totally different folks, reasonably than a single entity like Google. That, at the least, was the pitch through the token sale: an improve from older blockchains like Ethereum, that are too gradual for many use instances.

On each factors, the jury remains to be out. As of Friday, Voice is in beta, and there’s a brand new firm working it, spun out with $150 million from It makes use of’s blockchain expertise, however for a “personal” blockchain that runs on Voice’s servers; its foreign money is a brand new “Voice” token. Blumer factors out it’s solely the beta, and that the corporate will contemplate decentralizing Voice sooner or later, maybe making use of the EOS community. However doing so means wrangling a frightening set of technical and regulatory points, and Blumer wouldn’t decide to specifics. “It’s going to return right down to what regulators will tolerate,” he says.

“I take a look at one thing like Voice the place there’s a whole lot of centralization, and my first query is: Are you able to do it with out utilizing a blockchain?” says Carlson, the investor and adviser.

Presently, Voice (the corporate) has one worker, Salah Zalatimo, who was beforehand chief digital officer at Forbes. This week, he was on the hunt for workplace area in Brooklyn, which he expects to fill with the kinds of folks discovered at different social media corporations, from engineers to content material moderators. A few of these staff might come, initially, from (Blumer says the corporate has already spent $150 million creating the positioning, together with $30 million for the area

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